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OUR APPROACH:

Great creative work comes
from doing our homework

Coming up with great ideas is one of the most exciting parts of our job, but a lot of research and planning goes in before we come up with the right one for you. It’s about unlocking your story – what makes your business unique – and building an identity around it.

Here’s a little behind-the-scenes peak at the life-cycle of an idea here at Festival… from planning and development through to production.

Research / Strategy:

Great research and strategy is what we use to feel out your personality – the underlying story and unique tone that sets your business apart from the competition. To get there, we get to the heart of who you are, what you do and what makes your market tick. Then we interpret, flesh out and share your story with the people you need to hear it.

We use our findings to draw up a master plan. A map that guides the way we let your market know who you are.

Doing our homework can help you grab a bigger slice of the pie by clearly defining:

  • What makes you stand out from the competition
  • Why customers will benefit from your product or service
  • And how to get your message into the heads of the people most likely to respond 

Trying to market your business without considering these things is like driving in a foreign city without a map. You wind up lost and out of petrol down a dark, dead-end street. It can be a waste of time and money – and you have to go back to square one and start all over again.

We’ll get to know you – over coffee and pastries – as part of the process of crafting targeted, effective and creative brand messages for you. These communications will help create positive perceptions of your brand, raise your profile and enhance your profitability.

Brand development:

More than a logo and colour palette – it’s your personality.

Your brand creates a perception about your organisation. It represents what you stand for. It expresses your philosophy. Your values. It communicates your personality and showcases your strengths. And it should be reflected in every expressive aspect of your business – whether it’s online, in print or in the way your staff communicate with your customers.

It’s worth investing in because you need to make the right impression on the right people.

A study released by the UK Design Council in March 2004 showed that 63 listed companies that used design effectively outperformed the FTSE 100 Index by 200% between 1994 and 2003…

It just goes to show that a strong brand can ultimately influence your success. And it could be the difference between whether your audience responds to your message or not.

And that’s where we come in. With considered, focused and exciting creative, we can help you establish a brand your audience love. A business they trust. And a real reason to think of you first whenever they need your product or service.

Creative:

Brilliant results, great strategy

We firmly believe in idea-driven design, chock full of personality. Styling is important. But it’s there to support your concept and message.

We learn all about you and your business – before picking up our pens – to work out which direction is the most appropriate and effective way to tell your story to consumers. A good strategy hones in on your company’s personal story – not just key messages – and feeds the creative process, helping us come up with ideas that excite your target demographic.

Consistency across both your print and online worlds:

Keeping your story straight

Only one thing’s as important as a well-considered approach… and that’s maintaining consistency across your brand.

We make sure that the strategy we come up with is consistently applied to every communication – whether in print or online.

So no matter where your consumers run across your latest promotion, they’ll receive the same targeted message and call to action every time.

Your printed world:

Ideas you can touch

We love print and production and have all the skills, experience and expertise to produce beautiful, creative and effective printed solutions for you.

We create finely crafted concepts. And pay close attention to detail – because we believe all the little nuances can nudge a would-be consumer off the fence and towards your business.

No matter what it is we create for you – no matter how big the job is, or how small – we execute great creative that works.

Your online world:

The creative code

Our web-design and web-development skills are each as strong as each other. We produce highly creative digital expressions of your brand that are beautifully built, easy to use and lightning fast.

The web-development team has all the project-management experience, business understanding and technical skills to complete your project on time and on budget – no matter how complex your site is.

No job is too difficult or too small.