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ORGANISATION: Paint plus
PROJECT:Specialist Paint Company Identity
ABOUT:

The client has a niche (almost cottage) market and don't consider themselves to be in direct competition with the larger paint companies. They develop products which perform better than the mass market paints and which can be produced to specific client requirements. A graphic language was created which communicates the advantages of using Paint+ products through use of humour. The recognisable 'everyday' icons were linked to the special qualities of their paint and set off by the bold use of colour.

DESIGN:

Marc Mundy (of Festival)

CLIENT OF / DESIGNED AT:

GardyneHolt

AWARDS:

Design Down Under Annual 5 1999
New Zealand Best Design Awards 1998_Brand finalist

About:

The client has a niche (almost cottage) market and don't consider themselves to be in direct competition with the larger paint companies. They develop products which perform better than the mass market paints and which can be produced to specific client requirements. A graphic language was created which communicates the advantages of using Paint+ products through use of humour. The recognisable 'everyday' icons were linked to the special qualities of their paint and set off by the bold use of colour.

Design:

Marc Mundy (of Festival)

Organisation:

Organisation

Client of / Designed at:

GardyneHolt

Design & Developed by:

Deliverables:

Site link:

Awards:

Design Down Under Annual 5 1999
New Zealand Best Design Awards 1998_Brand finalist

Search Tags:

Images:

pain_idp_fol01.jpg

Wordmark

pain_idp_fol02.jpg

Illustrations

pain_idp_fol03.jpg

Stationery