Client area
FOLLOW / SHARE
Next
Image
Last
Image
Previous
Project
Next
Project
ORGANISATION: Nike
PROJECT:Training Campaign
ABOUT:

The objective was to develop a compelling story that inspires the viewer to embark on a training regime. The strategy needed to have the scope to evolve from one season to the next and cater to the many disciplines of training. The communication developed to encapsulate the notion that 'you train where you live'.People train for many different reasons, in different locations and ways. Landscapes are shown 'warts and all' as the neighbourhoods we live in aren't idyllic, the weather isn't always perfect and the streets aren't always clean. The athletes appear larger than life in these habitats.

DESIGN:

Marc Mundy (of Festival)

CLIENT OF / DESIGNED AT:

Switch

About:

The objective was to develop a compelling story that inspires the viewer to embark on a training regime. The strategy needed to have the scope to evolve from one season to the next and cater to the many disciplines of training. The communication developed to encapsulate the notion that 'you train where you live'.People train for many different reasons, in different locations and ways. Landscapes are shown 'warts and all' as the neighbourhoods we live in aren't idyllic, the weather isn't always perfect and the streets aren't always clean. The athletes appear larger than life in these habitats.

Design:

Marc Mundy (of Festival)

Organisation:

Organisation

Client of / Designed at:

Switch

Design and Developed by:

Deliverables:

Site link:

Awards:

Search Tags:

Images:

nike_trainp_fol01.jpg

Training campaign

nike_trainp_fol02.jpg

Campaign heroes

nike_trainp_fol03.jpg

Campaign heroes

nike_trainp_fol04.jpg

Advertising

nike_trainp_fol05.jpg

Instore promotion