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ORGANISATION: Nike
PROJECT:Air Zoom 90 Campaign
ABOUT:

The objective was to encourage team members to purchase the new Air Zoom 90's with the incentive that they could win boots for there entire team. The campaign was also to enforce Nike as a leader in boot technology and performance. The solution shows an environment that is real to the consumer, it is set in a typical rough-and-ready changing shed that you would see anywhere in the country on a Saturday morning. Amongst this grass roots backdrop the Air Zoom 90 is pulled forward as the hero to illustrate what a teammate could win for their team.

DESIGN:

Marc Mundy (of Festival)

CLIENT OF / DESIGNED AT:

Switch

About:

The objective was to encourage team members to purchase the new Air Zoom 90's with the incentive that they could win boots for there entire team. The campaign was also to enforce Nike as a leader in boot technology and performance. The solution shows an environment that is real to the consumer, it is set in a typical rough-and-ready changing shed that you would see anywhere in the country on a Saturday morning. Amongst this grass roots backdrop the Air Zoom 90 is pulled forward as the hero to illustrate what a teammate could win for their team.

Design:

Marc Mundy (of Festival)

Organisation:

Organisation

Client of / Designed at:

Switch

Design & Developed by:

Deliverables:

Site link:

Awards:

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Images:

nike_airp_fol01.jpg

Hero image

nike_airp_fol02.jpg

Campaign poster