Client area
FOLLOW / SHARE
Next
Image
Last
Image
Previous
Project
Next
Project
ORGANISATION: Mercury Energy
PROJECT:Energy Company Brand Refinement
ABOUT:

Due to deregulation Mercury Energy is part of a highly competitive market and the brand needed to be refined and reflect Mercury’s values. The Mercury figure was to be retained but needed to develop to be more contemporary and less corporate. The end result needed to appeal largely to women as research showed that a high percentage of females deal with Mercury direct and pay the bills. A 'Silver Surfer' type character was created as if made out of mercury. Rather than the tired blue that was dominant in the past the golden yellow has been pulled forward. Applications involved developing a user-friendly power bill.

DESIGN:

Marc Mundy (of Festival)

CLIENT OF / DESIGNED AT:

GardyneHolt

About:

Due to deregulation Mercury Energy is part of a highly competitive market and the brand needed to be refined and reflect Mercury’s values. The Mercury figure was to be retained but needed to develop to be more contemporary and less corporate. The end result needed to appeal largely to women as research showed that a high percentage of females deal with Mercury direct and pay the bills. A 'Silver Surfer' type character was created as if made out of mercury. Rather than the tired blue that was dominant in the past the golden yellow has been pulled forward. Applications involved developing a user-friendly power bill.

Design:

Marc Mundy (of Festival)

Organisation:

Organisation

Client of / Designed at:

GardyneHolt

Design & Developed by:

Deliverables:

Site link:

Awards:

Search Tags:

Images:

merc_idp_fol01.jpg

Logomark

merc_idp_fol02.jpg

Power bill redesign

merc_idp_fol03.jpg

Stationery