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CLIENT: Filmhead
PROJECT:Corporate Identity
ABOUT:

Filmhead is store dedicated to filling the needs of movie lovers. They cater to cult film fanatics, industry professional and just the curious. Their products include rare films, scripts, storyboards, biographies, software, soundtracks, and posters from many genres. The brief was to create an identity and collateral that reflected the cult nature of the store. The Viewmaster icon was used to reflect the name as it looks very much like a film-head as well as calling on the retro aesthetic of the item. The logomark was complimented in the stationery with the use of cult film poster graphics on the reverse of business cards, letterheads and compliment slips.

DESIGN:

Festival

AWARDS:

New Zealand Best Design Awards 1998_Experimental Winner

Organisation

About:

Filmhead is store dedicated to filling the needs of movie lovers. They cater to cult film fanatics, industry professional and just the curious. Their products include rare films, scripts, storyboards, biographies, software, soundtracks, and posters from many genres. The brief was to create an identity and collateral that reflected the cult nature of the store. The Viewmaster icon was used to reflect the name as it looks very much like a film-head as well as calling on the retro aesthetic of the item. The logomark was complimented in the stationery with the use of cult film poster graphics on the reverse of business cards, letterheads and compliment slips.

Design:

Festival

Client of / Designed at:

Developed by:

Deliverables:

Site link:

Awards:

New Zealand Best Design Awards 1998_Experimental Winner

IMAGES

pod-images/Filmhead_Brand/film_idp_fol01.jpg

Logomark

pod-images/Filmhead_Brand/film_idp_fol02.jpg

Stationery