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ORGANISATION: Core Apparel
PROJECT:Core Hardware Brand
ABOUT:

The concept was to express the hardwearing properties of the clothing range by pointing out the qualities of the garments in a matter-of-fact, humorous manner to appeal and inform the target market. The language used is an integral part of the communication and is seen on the products, packaging, labeling and promotional collateral.

DESIGN:

Marc Mundy (of Festival)

CLIENT OF / DESIGNED AT:

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Organisation

Organisation

About:

The concept was to express the hardwearing properties of the clothing range by pointing out the qualities of the garments in a matter-of-fact, humorous manner to appeal and inform the target market. The language used is an integral part of the communication and is seen on the products, packaging, labeling and promotional collateral.

Design:

Marc Mundy (of Festival)

Client of / Designed at:

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Design and Developed by:

Deliverables:

Site link:

Awards:

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IMAGES

pod-images/Core_Brand/core_idp_fol1.jpg

Wordmark

pod-images/Core_Brand/core_idp_fol2.jpg

Supporting language

pod-images/Core_Brand/core_idp_fol3.jpg

Packaging

pod-images/Core_Brand/core_idp_fol4.jpg

Packaging

pod-images/Core_Brand/core_idp_fol5.jpg

Packaging