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CLIENT: Liberate I.T.
PROJECT:Corporate Identity
ABOUT:

It became apparent by going through an in depth strategy process that a significant proportion of the Enterprise Resource Planning (ERP) market weren’t being catered to adequately and that they were frustrated. The decision makers in these fields aren’t I.T. experts and don’t particularly care for I.T. – they just want a product that gets the job done and is reliable, low maintenance, affordable and easy to use.

The task with the communication was twofold - we needed to recognise and promote the strengths of their hero product - Netsuite. Secondly we needed to build a brand that addressed the target market’s needs and frustrations and offered a solution that the audience could relate to and engage with.

The new brand caters to the user’s actual needs – I.T. tools that are there to free your business – hence the name, Liberate I.T.

Organisation

About:

It became apparent by going through an in depth strategy process that a significant proportion of the Enterprise Resource Planning (ERP) market weren’t being catered to adequately and that they were frustrated. The decision makers in these fields aren’t I.T. experts and don’t particularly care for I.T. – they just want a product that gets the job done and is reliable, low maintenance, affordable and easy to use.

The task with the communication was twofold - we needed to recognise and promote the strengths of their hero product - Netsuite. Secondly we needed to build a brand that addressed the target market’s needs and frustrations and offered a solution that the audience could relate to and engage with.

The new brand caters to the user’s actual needs – I.T. tools that are there to free your business – hence the name, Liberate I.T.

Design:

Client of / Designed at:

Design and Developed by:

Deliverables:

Site link:

http://www.liberateit.co.nz

Awards:

IMAGES

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Logomark

pod-images/liberate-i-t-/lib_id_fol02.jpg

Key message

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Industries

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Website home page

pod-images/liberate-i-t-/lib_id_fol05.jpg

Website home page

pod-images/liberate-i-t-/lib_id_fol06.jpg

Business cards

pod-images/liberate-i-t-/lib_id_fol07.jpg

Business cards

pod-images/liberate-i-t-/lib_id_fol08.jpg

Folder exterior

pod-images/liberate-i-t-/lib_id_fol09.jpg

Folder detail

pod-images/liberate-i-t-/lib_id_fol10.jpg

Folder interior

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E-DM